1. What is the difference between coaching certification and facilitator certification?
- Coaching Certification: This certification is targeted to career coaches, career counselors, human resource professionals and mental health professionals who are qualified/certified to provide coaching services. The certification covers individual coaching and small group coaching, not to exceed 10 people, and is not prescriptive. Coaches are invited to better understanding of the DYL tools and to use of these tools with individual clients. This is not certification to offer or facilitate workshops. The coaching certification is granted upon attendance of the workshop.
- Facilitator Certification: This certification is targeted to consultants/trainers who own their own business and are skilled and experienced workshop facilitators, with a track record of successful business results. The Certification Workshop is a three day immersive training experience, focused on facilitation of the DYL content. Facilitators will be asked to stand and deliver modules that they have prepared ahead of time and modules that are shared during the training itself. Facilitation practice will include role play of real world facilitation challenges and situations. This training is rigorous and fast paced, with substantive feedback delivered real time. It is appropriate for seasoned trainers with confidence in public speaking and ability to maintain a professional and calm demeanor under pressure.
Certification is NOT guaranteed by attendance and the training – unlike the coaching workshop. Certification is only granted upon satisfactory performance at the certification workshop and the videos of facilitators delivering two core modules within a month of competing the workshop. Once certified, workshop providers will be offered a license to deliver the DYL workshop materials as designed and without amendment in 1 day and 1.5 day formats to groups of 11 or more people.
2. What is the difference between the facilitation certification and Stanford Life Design Studio for higher ed educators?
- Stanford Life Design Studio: The Studio is a 3.5 day training intended to empower educators in higher ed to share life design with their campuses. To attend, you must belong to a team of 2-3 educators from an institution of higher education. This training is not a certification – no DYL Facilitator certification for delivery of public workshops is granted following this training. The Studio is based on the Stanford curriculum, which differs significantly from the book in scope and sequence, although it does contain critical elements also appearing in the book. The first day and a half of the Studio is a felt experience of the Stanford life design curriculum, followed by 2 days of design work, around prototype modules and curriculum to be offered at the campuses of the attending schools. Following the Studio, educators are granted access to Stanford materials under a creative commons license, explicitly not for profit. Attendees are allowed to modify Stanford materials to meet the needs of their student populations and to create their own materials based on the Stanford provided work. The materials are intended to be used only in the higher ed space, and attending schools agree to share back data, changes to the work based on their student needs, and new modules that they develop to the broader Studio community, all for non-profit use solely within the realm of education. Studio attendees cannot offer public or corporate for profit workshops using the Stanford life design materials, nor can they claim certification.
- Facilitator Certification: This certification is targeted to consultants/trainers who own their own business and are skilled and experienced workshop facilitators, with a track record of successful business results. Certification covers material from the book Designing Your Life (which differs significantly in scope and sequence from the Stanford curriculum) and training on the delivery of as-designed 1 day and 1.5 day Designing Your Life Workshops based on the book. Materials are tightly controlled, and intended to be delivered without alteration. Certified Workshop Providers who successfully complete the training are licensed to use the DYL materials as designed to teach for profit public and corporate workshops for groups between 12 and 50 people. Unlike Studio participants, Certified Facilitators may not change, amend or redesign materials. They also may not deliver for profit workshops into the higher ed space.
3. What kind of Workshop Certifications are available?
- Workshop Provider Certification and License: We are certifying DYL Workshop Providers, who are owner/operators of a Workshop/Consulting business, have a current portfolio of workshop and services, a brand that is consistent with the principles and methods of DYL and clients who would be interested in benefitting from DYL. We require that workshop providers send two (2) facilitators to the training.
- Contract Facilitator:We are no longer offering Contract Facilitator certification without sponsorship by an existing Workshop Provider. If you are an individual who is interested in being certified, you must apply with a partner, and have a business entity that meets the requirements laid out in the application in order to apply as a Workshop Provider. Alternately, you must be sponsored by an existing Workshop Facilitator.
4. Are there royalties payable to the DYL IP holders?
Yes, the DYL IP holders – Evans-Burnett LLC – get a license fee, and it’s done in 2 different ways, for two different audiences.
- Corporate Audience (B2B): The license/royalty charge is $100.00 per person taught. This can be paid in advance by a company when they know how many people they are going to teach. For example, we licensed a company to deliver DYL to 400 employees, for which they paid in advance. Once they hit that milestone, they asked for 200 more licenses.
- Or it can be done program by program. For example, if you have a class of 40 people, they would pay $100*40 = $4,000 in license fees. We have set a pricing standard of $950 regular price and $799 early bird or discounted price per person and explain to client companies that $100.00 of that is for license/royalties.
- Consumer Audience(B2C):When you do a consumer session (open enrollment available to any consumer), the license charge is $12% of your gross revenue. Gross revenue is calculated as total revenue minus ticketing third-party charges, and prior to any other operating expense deductions.
5. Are there any other fees that you expect certified trainers to cover? Annually or per volume?
There are no additional fees. However, there is a requirement to run at least 40 hours of DYL Workshops a year, which is typically four 1 day workshops or three 1.5 day workshops.
6. What about the coaches $800 license fee? Will this still be required once you are a licensed facilitator?
Once you are certified as a contract facilitator or a DYL Workshop Provider, if you are a certified DYL coach, you no longer have to pay the $800.00 per year coaching certification, assuming that you meet the minimum requirements for workshops delivered annually (40 hours.)
7. Are there any licensing renewal and or re-certification fees for trainers?
- License Duration: Your initial license is good for one year, as long as you have delivered at least 40 hours of Designing Your Life training with high quality as evidenced by evaluations you will send to us.
- Re-Certification:You will need to be re-certified annually, which requires evidence that you have met the requirements for ongoing certification. If we are releasing new materials, you will have the option to participate in another certification training on those materials, where you will prepare and deliver that new material. If you would like re-training and ongoing annual support after year 1 (optional), we will charge a fee of $1500 for this ongoing support and training on new materials.
8. Why do you need a business plan as part of the proposal?
- We want to make sure that it makes business sense from both sides to engage in the relationship. As you saw from the application form, we will be requiring delivery of 40 hours of content annually, so if the growth of your business is such that this seems unlikely, we would want to save you the expense of training at this time, and engage with you in future when you have the capacity to deliver workshops at this rate.
9. Would this session also cover the offering for businesses? What would that offer be?
- Yes, DYL is often done for businesses and corporations. In our experience, businesses tend to implement DYL because they want to increase employee engagement and/or job and company satisfaction. It can also be part of a company’s wellness and resilience initiatives. When you come to the train-the-trainer, we will train on core modules and discuss how they have been implemented in a corporate setting.
- In addition, we will be tracking the companies our certified trainers have as accounts, in order to make sure we don’t have multiple trainers calling on the same company and creating confusion. We will ask you to identify those companies with whom you are doing business and we will ask you to stay within that list and let us know before contacting / expanding to other companies so we can check for other facilitators already working in that account. This prevents inadvertent competition between certified facilitators.
- This license does not certify you to be a “master trainer”, which is a trainer who has the ability to certify other trainers. If a company wants to execute a “train-the-trainer” for their internal trainers, you will need to contact DYL Consulting and partner with master trainers to deliver that service.
10. How are you managing competition between facilitators? (Pricing, Corporate Accounts, Territories)
- Pricing: To maintain a level playing field, we will require all facilitators to price DYL workshops using standard pricing (for one day / 1.5 day workshops $950 regular price / $799 early bird). We will discuss options for shorter workshops (half day) and corporate engagements. We will also discuss a typical venue costs and geographic locations that might require different pricing. If you have populations that you hope to serve that would require pricing modifications, please note your intentions in your proposal, and how you would propose to address these atypical situations.
- Corporate Accounts (B2B): Many companies have offices in other countries or may even be global, so territories are an interesting concept when it comes to corporate workshops, because companies are often not geographically bound. DYL Consulting will keep track of the companies our partners are working with, in order to avoid unintentional channel/customer conflict. If you are already working with companies as part of your business, please make sure to note so in your proposal.
- Territory Coverage: We will also want to make sure that we don’t overload a specific geography with too many trainers and create an overly competitive situation. Starting out, we will be looking for a good geographic spread with only 1 or 2 partners in a region of a country or small country.
- Adding Partners to a Territory: It is typical in the industry to handle this through conversations with the current partner base. If we had 2 or 3 partners in Mexico and wanted to add more, we would check in with the current partners, share our plans, and determine if adding a new partner would be a barrier to your business. In most cases, the new partner is covering a geography or industry in which they have expertise that the other partners don’t, so it’s a non-issue. We aren’t going to be a huge, impersonal business. So we’ll talk and agree on the best plan for all!
- What if my business is small? Will I end up with a small territory and or be stuck in a territory with a larger competitor, unable to grow?
We will be choosing facilitators with good potential to scale and will not select for training multiple facilitators from the same “territory”. Depending on the proposals we receive, we will determine territory sizes and types. Small growing businesses are not initially as competitive as established training businesses, but that does not rule out their participation, as we expect that some of our facilitators will be small businesses. We expect that growth will be managed for the success of all facilitators.
- The RFP mentions a minimum of two trainers and I’m a solo practitioner – does it mean I’m disqualified? We are looking for Workshop Providers not contract facilitators. Since people teach in pairs, this workshop would not be appropriate for solo practitioners. You have the option of contacting an existing workshop provider and asking them to sponsor your attendance, or of partnering with another solo practitioner to apply together as a workshop provider. Please note that licenses are not extended to solo facilitators – only to businesses that act as workshop providers. Therefore, in order to utilize your certification, you would need to identify a workshop provider for you whom you could act as a contractor before applying.
- Will DYL Consulting be redirecting demand that you’re not able to meet to certified workshop providers? Or should workshop providers be expected to generate all the leads?
We will be redirecting demand we are unable to meet to certified workshop providers, and may hire certified facilitators to co-teach with us, depending on need. That said, we will be selecting businesses with the ability to generate their own leads preferentially. Interested facilitators should assume that they will need to generate all their own business.
- If redirecting, based on your current experience, how do you imagine doing it – especially if it’s a ’territory’ that hasn’t been assigned yet? If business is redirected, we would first redirect to territory owners, and then secondarily select workshop providers who have experience in adjacent markets, either geographically, or materially with respect to population or content.
11. We are assuming we would be able to translate and reproduce materials locally as needed (except from the actual books, by the way is there a Spanish Version available?)
- Yes, we will give you the workbook and slides as files, and you can translate them into the language in which you will deliver. We do require you to keep the same brand look and feel, logo and copyright notice, but that shouldn’t get in the way of translation.
- There is no reimbursement for translation unless this is proposed to Evans-Burnett LLC and approved in advance.
- All translated materials are copyrighted and owned by Evans-Burnett LLC whether reimbursed or not. There is no co-ownership of translated materials.
11. What about offering DYL to universities? Does the certification cover that?
No. Please see question 2 above describing the differences between these two trainings. Stanford is actively training universities to offer the 10-week DYL curriculum to undergraduate and graduate students in their The Life Design Studio. If your intention is to bring life design to your university campus, you will be better served by creating a team of 3 at your institution and attending this higher education specific training.
- The 3.5-day long studio experience invites university teams of 3 to Stanford to learn with other universities across the world. (Click on the link above to learn more.) Stanford’s curriculum is 10 weeks long and includes many modules tailored for college students that do not show up in the commercial version of the program. Stanford gives for free to other universities the entirety of the curriculum for life design courses taught at Stanford, charging only a small fee for three participants to attend the Studio training. The Life Design Studio materials are shared under a creative commons not for profit license, and are intended to be used as inspiration for universities’ ongoing collaboration and design. No certification is granted at the Life Design Studio, and Studio participants are expressly prohibited from using the Stanford materials for profit.
- As a certified DYL facilitator you may not deliver DYL to non-profit universities at a profit, and the facilitation certification materials should not be used in the higher ed market for profit. As a commercially certified facilitator you could certainly do a 1 day or 1.5 day workshop as a business or relationship development opportunity at your cost, but you may not make a profit from non-profit universities.
12. What are the benefits of becoming a certified DYL Workshop facilitator?
- Your organization will be listed on the designingyour.life website as a DYL Certified Workshop Provider, with a link to a site you specify.
- Your workshop schedule will be posted on the website with a link to your registration site.
- Certified facilitators may use the DYL Certified Facilitator logo on marketing materials and social media profiles.
- You will have access to commercial Designing Your Life materials including branded and copyrighted:
1. Facilitator’s Guide
2. PowerPoint Slides/Files
3. Workbook Files
4. New Materials as they become available – sometimes prior to publication
5. Facilitator Tips from the Authors
- You will have access to Quarterly Meetings designed to support you as you launch your DYL workshops. The virtual meetings will include: new DYL content, new marketing tools, addressing community questions, and sharing success stories.
- Connections to other DYL facilitators with the potential for collaboration and co-instruction.
- Your certified facilitators will be part of the Certified Facilitator Pool who could be engaged in larger scale workshops run by the DYL Group.
13. What support materials will I get during and as a result of the training? And what are the rules of use?
- Materials: As a facilitator, you will be provided with all materials necessary to deliver the DYL workshops, including slides, handouts, evaluation forms, workbook files etc. You will also be provided with proposal guidelines, pricing guidelines, and email templates.
- Standard Workshops: Is the certification meant for delivering off the shelf products? For example, once certified, are trainers expected to deliver the pre-formatted 1/2 day, 1 day, 1.5 days and 2 days workshops? Yes. We will be sharing pre-formatted workshops of varying lengths, for delivery as built. We are seeking to scale a standard, high quality, DYL workshop experience.
- Will we have the autonomy to shuffle DYL content to cater to clients’ specific needs? We will describe material combinations that are allowed and disallowed, and discuss the process of customizing the order of modules, or selecting modules based on client needs at the Facilitator Certification Workshop. The intention is to train facilitators to deliver the life design materials in brand compliant combinations. DYL Consulting will also support workshop providers in determining workshop combinations that serve corporate client needs on an individual basis.
- Will there be room for customization? I.e. will trainers be allowed to add contents and materials relevant to specific clients/populations? We support configuration, not customization, meaning that individual modules of the DYL content cannot be changed or customized, but the order and inclusion/exclusion of modules can be modified to suit client needs. Facilitators will be allowed to deliver DYL materials in approved blocks, branded as DYL workshops. We will show you which modules are required, the specific sequences which are allowed and which modules can plug and play. If a client requests additional non DYL materials, facilitators would be encouraged to deliver those materials before or after the DYL portion of their workshop. No customization of the DYL slides will be allowed unless approved by the Life Design Group prior to delivery.
14. Will there be any collaboration/learning or marketing support after the training?
- Submission of videos
In the month immediately following the training, participants will submit videos of themselves teaching at least 2 core DYL modules for review by Susan Burnett and Kathy Davies (Master Trainers) for evaluation and approval. Participants will receive feedback on these videos as part of the final step in certification.
- Collaboration, Community Building and Learning Support
Following the training, there will be quarterly support calls, and access to Susan Burnett and Kathy Davies (Master Trainers) for spot support. The expectation is that the community will collaborative, not competitive, and that trainers will share learnings and support one another. We expect that certified facilitators from multiple workshop providers may deliver workshops together as needed.
- Marketing and Promotion Support
We will promote all public commercial workshops delivered by DYL certified facilitators on the DYL website, in the DYL newsletter and on the DYL Facebook pages. Corporate business generation will be left to individual facilitators, through their own business processes, although it will be made clear on the DYL website that the DYL group partners with the facilitators’ businesses and that these businesses are the only officially certified partners for delivery of corporate workshops. We will continue to post blog posts and other content on the DYL website and facebook pages, which can be linked to and repurposed by trained facilitators to promote their events.