Ee-Leen Chong

I trained as a mechanical engineer before I discovered that the most interesting thing to design isn’t a machine, it’s a life. For over 10 years I’ve helped people get unstuck and build careers that genuinely fit them.

As Assistant Director of Career Advisory at Singapore’s Institute of Banking & Finance, I guide professionals through every stage of a career transition: uncovering their strengths, values and motivators; making sense of a shifting job market; and taking real action, from interviews to LinkedIn to networking. Over the years I’ve also coached executives and leaders and designed experiential learning programs for clients across Asia-Pacific, Europe and beyond.

I’m a Certified Transformational Coach and Hogan-certified assessor, and a facilitator who’s happiest turning a room full of “I’m not sure what’s next” into a set of prototypes worth testing. What draws me to Designing Your Life is its core belief: you can’t think your way into a better life. You build your way there.

I thrive on ambiguity and variety, and nothing makes my day like watching someone reach their own “aha” moment. Helping one person at a time design a career and life they love is, quite simply, my way of changing the world.