Svetlana Petculescu

Svetlana Petculescu works with professionals who are used to figuring things out and now feel uncertain about their own next move. They may be leaving a corporate career, considering a business of their own, or questioning how much of their life they want work to occupy.
She has made these choices herself. Over 20 years, Svetlana held product leadership roles at Amazon and at Johnson & Johnson, where she led a portfolio of AI-enabled digital surgery products. She founded two consumer businesses and now advises and invests in early-stage health companies. She holds an MBA from INSEAD.
Svetlana approaches life design with the discipline and curiosity of a product manager. She helps clients define the real question, examine assumptions, and develop several possible directions, then turn them into small experiments: a conversation with someone doing the work, a side project, a trial of a different routine. The goal is to learn enough to make the next decision with confidence.
As a certified health coach (Institute for Integrative Nutrition), she brings energy, health and daily habits into the conversation from the start. What would a new path require of your time, and would you want the life that comes with it?
Svetlana grew up in Eastern Europe and moved to the United States at 19, so starting over and adapting across cultures are familiar territory. She lives in Bellevue, Washington, with her husband and two children.