Gigi KY Cheung Transformation Coach. She helps professionals, founders, working parents, and emerging leaders navigate transition with greater clarity, confidence, and intention.
Her work sits at the intersection of leadership, personal growth, and human transformation. Over the past 25 years, Gigi has led brand, innovation, and customer experience strategies across global organizations. This includes driving market growth for consumer powerhouses like P&G, Adidas, spearheading flagship operations and luxury partnerships for K11 MUSEA, and steering as Global Managing Director , Marketing for Plaza Premium Group across more than 150 international locations.
Alongside her corporate career, Gigi has built a parallel path in elite global academia and mentorship. She designs and delivers specialized design thinking, innovation and entrepreneurship curricula at top HKU Business School, serves as a Star Mentor for the MBA program at HKUST, and dedicatedly coaches student startups through global networks like Enactus.
Gigi coaches because she believes transformation begins when people are given the space to reflect honestly, see themselves more clearly, and move forward with intention. Her own have shown her that growth is rarely about having all the answers—it is about creating the conditions for clarity, courage, and meaningful change. What she brings to others is a grounded space where they can rediscover their voice, expand their possibilities, and design a life that feels deeply their own.
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