As the Founding Partner of BigName.pro, the people innovation specialist, my mission is to harmonize the principles of life design with strategic marketing and digital innovation to forge sustainable career paths for corporate talents. My advocacy for personal agency has guided my role as a trainer and lecturer, sharing insights on Personal Branding and Career Design at leading institutions such as SDA Bocconi, St. Gallen University, WHU Düsseldorf, ESSEC Paris, and others. My belief in visual thinking’s transformative power spurred the creation of the Personal Branding Canvas, the most widely utilized tool for crafting Personal Branding strategies, distributed for free within the Career Innovation Toolkit.
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